In 2005 the Dutchman Paul Helbers was named director of the men’s studio. In 2001 he designed the first piece of Louis Vuitton jewellery - a charm bracelet - which has appeared in many variations.
He reinvents classics time and time again in various collaborations with other artists and designers. He celebrated his debut with the spring/summer collection of 1998 and becomes responsible for the bag and baggage lines of the house. The American designer Marc Jacobs has been creative director of Louis Vuitton since 1997. Since 1997, Prêt-à-porter collections have also been available for men and women. The Louis Vuitton bag and trunk collections remain sought-after classics even today. The “King of Baggage” has always adapted its collections to the changing travel habits of its clientèle. The team of designers around Louis Vuitton
The famous brown-beige Damier canvas, with the written “Marque Louis Vuitton Deposée” pattern and the monogram, was designed at an early stage to protect against copying. In 1893 Louis Vuitton was selected for exhibition at the Chicago World Fair thanks to one of these designs. From an early stage the select clientèle has been offered customisable special designs.
In place of the large travel boxes typical of the time, Louis Vuitton designed flat-bottom trunks. He found his inspiration when considering society’s ever-increasing desire to travel.įrom the beginning, Louis Vuitton has stood for exclusive and quality baggage. Louis Vuitton fashion, tested for authenticity by REBELLE Louis VuittonĪs a youngster, Louis Vuitton completed his apprenticeship in Paris as a box-maker.
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